EXPERT BUSINESS TOOL
for managers, medical and sales representatives in pharmaceutical companies, that do marketing/detailing of drugs, OTCs and food supplements, report calls and call activities (marketing and merchandising) to physicians and pharmacies, manage and analize sales data.
The data is structured and ready for complex analysis, consolidated sales data from different channels, call activities and sales results reports, call reporting in less than 2 minutes, satisfied and more productive employees, no initial investment, no technology costs.
Rep2b.com is a business process management tool for representatives (sales force and field force) for building and maintaining long-term relationships with customers (medical professionals and pharmacies).
Rep2b.com offers to the Managers and Representatives tool for:
The basis of Rep2b.com are business objects that allow each company to set the system to its own processes.
Registration of interactions and changes in the status of business objects.
Business objects are analyzed in the long run and in different aspects.
Rep2b.com can be used as an indicator of sudden changes and a tool for analyzing smooth business status changes as well.
Managing and maintaining complex organizational structures - product, territorial, geographic, customer oriented or mix.
Key customers can be easily identified and maintained in the long run.
High level of granularity in visits planning and reporting.
Adaptable to organizational and market changes.
Reducing the company's risk of becoming a hostage to the direct relationship between a Representative and a customer.
Easy and fast on-site reporting.
Modern, easy-to-use, preferred tool for everyday work of representatives.
Sales data from different sources is automatically consolidated.
Managers have flexible setting, analyzing and experimenting options
All business processes are in one place - planning, reporting, analyzing, monitoring.
The Rep2b.com accounts are an abstract unit with which the company has relationships and which representatives visit periodically.
The company can treat as an account any significant real-world object.
Example: medical professionals, pharmacies, beauty salons, healthcare facilities, private persons
Abstraction of the Account is a powerful tool. Inherent to Abstraction is uncertainty that is mastered by two other business objects:
"Contact" is a physical person. One or more contacts can be part of an account.
Example: dentist with 1 contact, pharmacy with 5 contacts, GP with 2 contacts
"Organization" is an account structure (one or several) and their contacts. The account hierarchy is managed by the organization.
Example: SERDIKA Medical Center with 500 accounts, private clinic with 5 accounts - medical professionals, 10 contacts in hierarchy, a private cabinet with 1 account, a chain pharmacies with 50 accounts - pharmacies
The Territory is an abstract unit that allows the company to strategically group and rearrange accounts.
It is the tool by which the company creates, guides and manages its unique organizational structure.
Example: product and geographically-oriented organization, by geographic and account type, geographic only
In Rep2b.com, territories are linked to two other business objects:
Territory basic units contain smaller set of aggregate accounts but more measurable and recognizable to the company as potential, market share and effort required to achieve the objectives.
Territorial groups are globalizing territories for the purposes of analytical reports.
The number of managers, representatives and their workload is determined by the territories mainly.
Products are an abstract unit - the main reason for representatives to visit accounts.
The concept of product is generic for all tangible and intangible purposes and activities of the company targeting the accounts in relation to a particular product group or services.
Example: OTC drug brand, product group
In Rep2b.com abstract products are completed and identified using other business objects:
Physical products are specific tangible objects for which the representatives registers action.
Example: provided physical unit of product sample, specialized magazine, advertising material
Product topics are marketing messages and suggestions made during a visit with contact of account.
Systematization of multiple physical products and product topics at Rep2b.com takes place through an additional level of categorization.
Rep2b.com plans the number of visits per representative for a period of time.
Planning simultaneously in one or more of the representative's territories.
The service provides planning tools with different granularity:
Example: John Ivanov MD, 4 visits for product A, 2 visits for product B
Plans are automatically linked to visits by the representative for the period.
The service provides managers tools to plan the number of visits at the global level.
The service can be set up to enable joint planning of managers and representatives.
Planning goes through the following stages:
Stages 2 and 3 can be performed together.
Rep2b.com is a tool for qualitative and quantitative recording of information about accounts visits.
Thanks to the interface and responsive design of the system, registering visits are just a few clicks away.
Some of the basic information that the visit provided is:
The reporting process is further facilitated by the means of pre-setting (scheduling) visits.
The service provides rules restricting entry and editing of objects in time.
Example: can not create a past visit, a completed visit can not be edited
At Rep2b.com, in addition to basic information about accounts visits, the representatives registers other essential actions.
The visit has two business aspects - products and contacts that provide a high level of granularity of the report.
Some of the activities are:
Registration of the presented products during the visit to one or more contacts.
Weighting for each product. The weight is an abstract concept and can be time, priority, rate or another.
Registering messages or topics discussed, as well as contact feedback.
Physical products, samples, gifts, etc., as well as the contact that has accepted them.
Registration of joint visits with managers as well as the reason for co-visits.
At Rep2b.com, any substantial change of accounts is made by representatives and managers in a timely manner.
The service provides tools for managing profiles, specialities and characteristics and classifying of accounts by them.
Example: specialties, practices, age group of patients.
Rep2b.com provides tools to assess the relation of the account to the company and its products.
Example: ABCD approach for evaluating account or account by product
The service provides tools for managing and adjusting various types of reports by dimensions (business objects).
Some of the reports are displayed with graphics (line, bar and pie charts).
Rep2b.com provides data management tools for a variety sources of Sales Data (distributors, chains, etc.).
Sales data from different sources are consolidated (merged) automatically upon entry into the system.
Saves one week work of Data Steward each month (according to customer survey) and minimizes the likelihood of human error or results distortion.
Rep2b.com provides tools for importing data from external sources.
The service offers several key import strategies.
Rep2b.com provides tools for maintaining the geolocation of addresses.
The service also provides tools for periodic import of GPS data. (under development)
The combination of both is a powerful tool for analyzing the performance of planned and reported account visits.
Rep2b.com provides tools for managing personal data and data subject's rights.
Suitable for companies of all sizes.
10% of net income is donated to charity.